by Adam Reed | Feb 16, 2021 | Posts
When customers can do more with your mobile app, it’s easier to set yourself apart. Your app’s utility doesn’t need to rival Facebook or Uber Eats. However, it’s essential to make your mobile app more valuable than your competitors’. In the decade ahead, this tactic...
by Adam Reed | Apr 20, 2020 | Posts
During the personalisation fireside chat with Tealium, an interesting question came up that I wanted to take some time to answer. The question was “How do you stop overlapping experiences when some of the audiences cross-paths?”. This is one of the most intriguing...
by Adam Reed | Feb 17, 2020 | Posts
Personalisation is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation’, right through to more complex behavioural tracking for subsequent ‘predictive offers’, but despite great inroads in data and technology capabilities that can drive...
