by Adam Reed | Dec 8, 2021 | Posts
If you’re about to put all your customer activities into customer relationship management (CRM) system to get your single source of truth, let us lead with a cautionary tale. While many companies have a CRM system (e.g. Salesforce Sales Cloud, Microsoft Dynamics etc.)...
by Adam Reed | May 26, 2020 | Posts
When customers are taken for granted, they have a knack for disappearing. It’s one thing to set our annual marketing targets based on incremental growth; to hit the lead count, to increase the base, hypothesise on the CTA, ideate with the team, execute, measure,...
by Adam Reed | Feb 21, 2020 | Posts
As a global charity leader in men’s health, Movember is on a mission to deliver breakthrough research and innovative support programs. Their mission is to enable men to live happier, healthier and longer lives. Since Movember’s inception in 2003, the charity has...
by Adam Reed | Dec 3, 2019 | Posts
In the month of November naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting and...
