In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the CDP arena, it’s becoming a crowded and complex space to navigate.
In this opinion piece, The Lumery’s Senior Customer Strategist, Juan Mendoza reveals 7 key things you need to be doing before you sign that CDP order form.
Read the full opinion piece, now live on The Martech Advisor and the Martech Series.
