Insights and projects.
Dreams, ideas, trends and products that are inspiring our world and will be transforming yours.
Choosing the Right MarTech Vendor: The Strategic RFP Approach You Might Be Missing
Do you trust your GA4 data as your source of truth?
Beyond Transactions: How to Build Sustainable Customer Loyalty
The Power of Consumer Research – when done right
The next part of our journey; The Lumery, part of Accenture Song.
Accenture Acquires The Lumery to Strengthen its Marketing Transformation Services in Australia
The Lumery appoints Emma Egerton as Executive Manager, Professional Services
Welcome The Lumery India
Sportsbet’s Transformational Journey from Legacy Systems to Modern Customer Engagement
Project: Sportsbet – Legacy Systems to Modern Customer Engagement
Project: Onto Braze in 50 days: realestate.co.nz
Shells, Laughter and The Lumery: Exploring a Workplace Culture Like No Other
Applying for jobs at The Lumery
The Countdown Begins: Wrapping Up Your Google Analytics 4 Settings in 30 Days
When Forces Collide: Unlocking the Potential of MarTech
The Lumery appoints Dr Jason Pallant to the company-first role of Director of Knowledge Enablement
Future-proofing Your Brand Against Economic Uncertainty: 5 Essential Tips
Project: Accelerating Tourism Recovery One ‘Visit’ at a Time
Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there’s time to look at alternatives to GA4
20 Reasons why you DO NOT want to work with us
Personalisation isn’t dead, it’s misunderstood
Network 10: Winning the audience through content or experience?
Data Governance Framework: How to level up your data management practice
Bring rigour to omni-channel marketing measurement with these three dimensions of attribution
Experimentation as a business function: what to focus on?
Peek under the hood
Dr. Melanie Irons appointed as The Lumery’s Director of Organisational Development
The Two Paths of Technical Debt – Plan Now or Pay Later
Universal Analytics retirement date announced.
Resolving the Developer & Marketing Divide in Website Experimentation
Retail Analytics: A Measurement Framework
The source of truth CDP or CRM
Fuel to the fire — A short guide on testing your value propositions
Laying the foundation for a digital future: Metricon & The Lumery
The Lumery on a national recruiting spree
Avoiding The Lift and Shift Mentality: Leukaemia Foundation Teams Up with The Lumery
The Lumery Adds Network 10, Zip And Ticketek To Client Roster
Customer Identity: The Road to Known
Not all cookies crumble
Creating meaningful experiences within your mobile app
A Match Made in Martech Heaven: REA Group & The Lumery
How to move your mobile app into being a utility for customers.
Is your experimentation program walking, running or flying?
Machine Learning: Are You Ready To Succeed?
Webinar: How to maximise your bounce back
Customer retention: The key to catching long-tail returns
Leadership In A Crisis: The 3 Key Takeaways
Stop Overlapping Your Customer Experiences: How To Manage Personalisation At Scale
Digital Agility — The Key To Australia’s Bounce Back
How COVID-19 Could Change The Way We Work Forever
Video Call Bingo
CMO’s Still Struggling To Piece Together Marketing Systems And Data
How Movember are changing the face of non-for-profits in the digital world
Zero party data: What is it and why do marketers need it?
Why it’s time to treat personalisation as a product
MI-3 Feature: Rise of the customer data platform
How Movember became more data-driven to communicate all year round
Event Wrap: MarTech! It’s Not My Problem
Suffering From CDP Sensory Overload? Here’s 7 Things to Do Before You Invest
MarTech ‘snake oil’ claims are hurting marketers
