Unlock the power of experimentation with The Beacon
Enrol now and access a free preview of the ‘Experimentation: Principles’ course.
The course is designed to help you and your teams understand the key concepts and processes of experimentation, before moving into more advanced applied topics in future courses.
What’s included in the course?
- NCase studies and examples of ways major brands have benefited from experimentation
- NA framework and checklist to design successful experiments and align teams on objectives
- NExpert tips on running experiments, and a template to get started
- NA certificate to publicly promote your new knowledge and skills
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What our customers are saying…
“I have completed the Stacks on Stacks on Stacks module, I must say I’m thoroughly impressed by its content and structure – it is both comprehensive and highly relevant. You have done an excellent job addressing some of the key pain points we frequently hear from our clients and candidates.”
– Fiona Gilfillan, Managing Partner, SCC Talent
“We were introduced to The Beacon as part of our internal MarTech Week to upskill across the business on personalisation. It’s a unique idea that breaks down key concepts and makes it possible to access the knowledge we need to easily across teams.”
– Anna Bohler, Head of Digital Experience, Big Red Group
“The Beacon has really provided me a clear vision on what exactly ‘Martech’ is. If I mention specifically, it is the ‘Personalisation’ section that I liked the most. I’ve been working in the Martech industry for 3 years and was using the Personalisation term quite often but after pursuing this course, I actually got to know that it is a really vast and deep term.”
– Ishmeet Kaur Marketing Automation Specialist